The Beauty of Korean Culture and its Influence on K-Beauty Skincare
Beauty enthusiasts worldwide have been using makeup and following concern specific routines to get their looks right. The Korean beauty industry has been on the rise over the last few years, with people in Korea and around the world becoming more interested in K-beauty’s high-quality products. Now, this global sensation is a household name, thanks to the wide range of first-class skincare products available.
This article will help you better understand how the incredible K-beauty skincare world started and how the journey has been so far. How important has the k-pop industry been to K-beauty? How does the Korean culture inspire more people worldwide to try oriental skincare? All these questions will be answered in this article.
How it started
For the longest time, Korea has been a pacesetter in different sectors of the global economy. The 1876 Kanghwa treaty opened the Korean ports for foreign trade, allowing the East Asian nation to do business abroad. At the time, the country had several history-rich skincare routines and products that were passed on from one generation to the other. The emphasis was on passing the knowledge across generations, with the older women tasked with teaching the K-beauty skincare routines to the younger generations. According to a BBC report, skincare in Korea is ingrained from a young age.
As technology started to sprout, so did Korean dermatologists’ and experts’ desire to share the pristine K-beauty secrets. Through consistent research and innovation programs, K-beauty products were developed over the years. New and interesting skincare treatment routines were developed, tested, and certified for the local market.
Unsurprisingly, it wasn’t long before Korea beauty industry’s admiration propelled the skincare world to embrace these unique products and routines. The Koreans’ way of life and their evidently smooth and glowing skin made the transition to a global scale very simple. What’s more, other factors like the culture and, most recently, K-pop made it easy for the world to embrace K-beauty skincare products.
The Korean Entertainment Industry (K-pop)
Unbeknownst to many, the Korean entertainment industry is massive. It has a huge following, both locally and internationally. Many Korean pop stars and celebrities have a distinctive fashion sense. For instance, the renowned BTS band has a unique taste in fashion, one that screams Korea.
And while many people do not understand the importance of the entertainment industry to K-beauty, its popularity has been a blessing to the industry. Young people in Asia and around the world have become attracted to K-pop and Korean movies. And with both K-pop and K-beauty enjoying massive success over the last few years, the link between the two is undeniable. Korean celebrities have played the brand ambassador role perfectly, showcasing their uniquely beautiful complexions to the world. More so, some of the biggest K-pop names have collaborated with skincare brands across Korea to develop different products and lines.
What makes K-pop important in this cycle? Well, unlike in the western world, celebrity endorsement deals are more believable. So, with a growing entertainment industry and rich Korean skincare culture, the celebrities gel these industries together, culminating in massive success. When a celebrity takes a brand ambassador role, they probably used the products before, making it easy to convey its ‘goodness’ to the world. Furthermore, K-beauty skincare products are very effective, and convincing people to try them isn’t the hardest task.
The Korean Culture’s Influence
Like skincare, Korea’s culture is unique and just as contagious. The culture is pristine, and people around the world are excited to try it. What’s more, Korean people are very disciplined and usually carry their beliefs and customs with them wherever they go. For this reason, the global admiration towards Korea is a never-ending phenomenon. Whether it’s the celebrities or the locals, there’s something unique about its citizens.
Korea’s fashion industry is also distinctive, with patented designs and trends. What’s more, more than any other place, men in Korea are very fashionable and trendy. Everything from skincare to dressing, Korean men are just as sophisticated. For instance, according to a report, South Korean men buy more cosmetics than men in any other county. This makes the billion-dollar market huge for the skincare brands, and using brand ambassadors becomes more viable. The country’s skincare culture, coupled with the evidently glowing complexions, makes it easy for Korean brands to sell worldwide.
Whether you’re already using K-beauty or you just heard about it (highly doubtful), one thing we can all agree on is the industry’s immeasurable diversity. There’s a skincare product for every skin type and concern. And while this could be said about many countries, K-beauty tops them all. The country has a rich skincare history, and the products are developed using inter-generational secrets. Herbs and plant extracts that have been used across generations are used to make your favorite K-beauty skincare products, further amplifying their effectiveness.
Another reason why K-beauty is worth your time is the great deal of innovation and research that the industry invests in. The industry has been at the forefront, adopting new product development cycles and innovative formulas to enhance K-beauty product’s effectiveness. From using new and improved production systems to implementing customer-driven marketing strategies, it’s never a quiet day in Korea. The emphasis is to gather market information as swiftly as possible and make the most of it.
Lastly, more than anything else, K-beauty is known for its use of unique and organic ingredients. As stressed before, skincare is ingrained in the Korean culture and taught at a very young age. Most importantly, the industry maintains a shortlist of organic ingredients that have been used across generations. And in a world that’s full of fake products, most people appreciate genuine products. The long-standing emphasis on organic ingredients and products makes K-beauty a force to reckon with.
To sum it up, K-beauty skincare boasts massive history and admiration around the world, thanks to the long-standing commitment by Korean brands to produce high-quality skincare products. The robust research and innovation programs, K-pop influence, and K-beauty product diversity has made the industry a massive success story. People around Asia and across the globe are intrigued by the rich Korean skincare culture with every day that passes. And while K-beauty is already massive at present, the numbers can only go up!