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The COSRX Success Story – How the Brand Became a Household Name

article_thecosrxsuccessstroy

The COSRX Success Story – How the Brand Became a Household Name

COSRX has been providing skincare solutions for a solid 5 years, and the brand’s story is one that embodies resilience and brilliance. One of COSRX’s values is integrity. The brand’s emphasis and committed effort to carefully selecting ingredients is top-level. It maintains a robust, up-to-date list of blacklisted ingredients to ensure that the products meet your specific skincare needs. What’s more, the products are cruelty-free and hypoallergenic tested in Korea. Some of the blacklisted ingredients include:

  • Talc.
  • Urea.
  • Phthalates.
  • Coal tar.
  • Parabens.
  • Retinyl palmitate.
  • Resorcinol ingredients.
  • Sulfates.
  • Formaldehyde-releasing agents, among others.

What started as a small Korean skincare brand quickly gained traction outside Asia with the Americans and Europeans diving in to get a feel of the ‘oriental magic.’ Soon after its launch, Korean blogs and skincare experts quickly noticed the its uniqueness and based their routines around the brand. The brand also maintains a strong product development team that’s always reaching out to understand what the market wants to match it with the best possible products. For this reason, COSRX has a product for everyone, and every skin concern is treated uniquely.

Cruelty-Free

Besides carefully selecting the ingredients, COSRX has made a name for itself for being among the first brands in the world to go the ‘cruelty-free’ way. According to crueltyfree.com, the brand does not use animal products to make its products, and neither does it test the products on animals. What’s more, third parties aren’t allowed to test COSRX products on animals. And while this might sound like a regular thing, a big brand like COSRX standing for animal rights is a big statement to the Korean people and the world at large.

The debate on whether or not to use animal testing has gone on for the longest time, with different governments responding uniquely. And while some countries are stepping up the animal protection measures, certain brands find a way to bypass these regulations. Whether it’s through bribing or setting up processing firms in countries that allow animal testing, the real test lies with the brand. Nevertheless, COSRX stands tall amid all the greediness as the model animal rights’ activist.

Dermatologist-Tested

As you’d expect, all COSRX products are dermatologist tested to ensure they meet the highest standards of quality. The brand’s brilliant team of dermatologists carries out medical tests regularly on the ingredients, formulas, and finished products. More so, the brand works closely with independent dermatologists to test the products and ensure that you get the best value for your money. For this reason, we recommend COSRX, especially for people with sensitive skin. The cruelty-free, hypoallergenic formulas are skin-friendly, and you don’t have to worry about breakouts. In fact, COSRX products feature in popular publications like Women’s Health Magazine, an expert-studded hub for skincare.

Like with the ingredients, the formulas are well calculated, and only the best make it to the market. The dermatologists work closely with the product research and development teams to harmonize the market needs and develop the best possible skincare products. This successful collaboration is one of the secrets that has transformed this brand into a giant in the diverse skincare world. So, if you have sensitive skin or just want skin-friendly products, we couldn’t think of a better brand. Try COSRX!

Core Values

As stressed earlier, COSRX’s mission is to provide the best solutions to all your skin concerns. From moisturizing to brightening and acne-care, there’s a product for everyone. And just like its name (Cosmetics + Prescription – COSRX), the brand develops all its products based on specific skin concerns. It’s simplistic and genuine approach to skincare makes it loved in Korea and beyond the borders. The use of skin-friendly ingredients and dermatologist-tested formulas talks a lot about how much the brand values your skin.

Away from integrity, which emphasizes on using the best ingredients and innovative systems, COSRX is pillared around:

  • Skincare Solutions. COSRX bases its skincare products development philosophy on providing effective solutions for your skin. These tailor-made formulas save your time and money by enhancing clarity on the particular product(s) you need to get your dream skin – no need to use dozens of products in the process.
  • Soft Skincare. Besides having an up-to-date ingredients blacklist, COSRX uses minimal ingredients to give your face maximum hydration and soothing. The formulas are hypoallergenic and mild, making the products ideal even for the people with sensitive skin.
  • Gentle Feel. Lastly, the brand promises to revolutionize your skin and leave it much smoother, regardless of your concern. Softening your skin texture not only elevates your natural glow, but it also makes your skin more receptive to follow-up skincare products. This way, your routine’s benefits become more evident as your skin makes the most of the hydration and soothing effects.

 

Fan Favorites

Creating gentle and skin concern-targeted formulas have been COSRX’s success strategy for the longest time. Here are some of the most coveted products in the brand’s lineup:

1

COSRX Advanced Snail 96 Mucin Power Essence

This lightweight Essence uses 96% snail secretion filtrate to repair and hydrate the skin, leaving you with a natural glow. This multi-tasking essence doubles as a moisturizer, soothing, and healing agent, calming your skin right after you’re done with cleansing. It has a nourishing and plumping effect that helps soothe sensitive skin. Note: The mucin is collected carefully without harming snails.

3.4oz / 100ml

Earn 2 points

2

COSRX Acne Pimple Master Patch

As a must-have skincare product, the Acne Pimple Master Patch uses ADF Hydrocolloid material to absorb impurities and promote fast pimple healing. There are dozens of acne patches on the market, but these are simply the best. They’re small, translucent, adhesive, and very handy in healing the pimples. They act as a barrier for bacteria and provide a moist environment to control your acne.

24 Patches

Earn 1 points

3

COSRX Aloe Soothing Sun Cream

Everything about this sunscreen is spot on. Like other products in the brands’ catalog, it boasts unique ingredients and supreme sun care. It’s lightweight, contains moisturizing aloe, and doesn’t leave a white cast. Perfect trio. Don’t you think? These three products are just but the tip of an iceberg. COSRX’s diversity is unmatched, and you can be sure that there are hundreds of products we haven’t discussed. Our only excuse? They couldn’t all fit here. So, visit COSRX online store to buy all these incredible skincare gems.

1.69oz / 50ml

Earn 1 points

4

COSRX Low pH Good Morning Gel Cleanser

Made with Tea Tree Oil and Natural BHA ingredients, this revitalizing cleanser effectively removes cloudiness from the skin, leaving you with a radiant complexion. It gently wipes off excess oil and dead skin cells, making your skin more receptive to other products in your routine. Most importantly, the cleanser has a pH that’s close to your skin’s natural pH, thereby eliminating any possibilities of irritation. It has a refreshing formula that moisturizes your skin throughout cleansing for a smooth and moist texture. All in all, the Good Morning Gel Cleanser is the perfect product to kick start your day. It prepares your skin for other skincare products while amplifying the moisturizing benefits of your toner or serum.

5.07oz / 150ml

Earn 1 points

5

COSRX AHA BHA Vitamin C Daily Toner

This mild toner from COSRX uses Golden-RX Complex to revitalize your skin as soon as you’re done with cleansing. The complex is extracted from Kiwi and Dragon fruit, two essential fruits that beauty enthusiasts have used for a long time. Like most other COSRX products, the toner contains minimal ingredients and excludes additives that might cause irritation. The well-calculated mix of AHA, BHA, and Vitamin C ingredients breeds synergy and skin revival. This daily toner improves the skin texture and tone when used consistently, leaving you feeling and looking much healthier.

5.07oz / 150ml

Earn 2 points

6

COSRX Ultimate Nourishing Rice Overnight Spa Mask

This nourishing sleeping mask uses 68% rice extract to moisturize and revive dry skin while you enjoy a good night’s sleep. The overnight mask also contains niacinamide and other essential ingredients that help to brighten and soften flaky skin. What’s more, the application process is bliss – apply an appropriate amount on your skin at the last step of your evening skincare routine. Simple. Right? You can also use the mask as a morning cream or wash-off mask. Its versatility and effectiveness make your skincare routine much simpler and straightforward. Lastly, it comes in a convenient tube-type container that makes application easy and prevents bacteria from air exposure.

2.03oz / 60ml

Earn 1 points

7

COSRX AHA/BHA Clarifying Treatment Toner

This mild daily toner comes in a convenient spray bottle to make it easy to refresh your skin whenever you need to. Most importantly, it contains purifying botanical ingredients like AHA and BHA that effectively soften and soothe rough skin. Ingredients like Willow Bark and Apple Fruit water initiate gentle exfoliation to expose the delicate, smooth skin layer. And while it’s just a toner, it dissolves dead skin cells and excess sebum to prepare your skin for follow-up products. With a cleaner and porous complexion, your skin enjoys the total nourishment and moisturizing benefits of the serum or essence.

1.69oz / 50ml

Earn 1 points

8

COSRX Hyaluronic Acid Hydra Power Essence

This Hydra Power Essence uses a combination of 4,000 ppm Sodium Hyaluronate and Sea Buckthorn water to moisturize the skin effectively. It also works to reinforce the natural barrier to discourage water loss and promote long-lasting suppleness. The Sea Buckthorn water is loaded with fatty acids that shield your skin cells from damage and other forms of stress. When used consistently, this powerful essence helps trap moisture inside the skin, ultimately creating a plump, youthful look. Most importantly, COSRX kept the ingredient list to a minimum to avoid skin irritation.

3.4oz / 100ml

Earn 2 points

As you can see, COSRX is committed to creating real-life solutions to all your skin problems without causing irritation or dryness. Everything from the selection of ingredients to the production techniques and packaging is well thought and articulated. The brand’s consistency in one of the most diverse industries is remarkable. What’s more, their concern-inspired approach to skincare has proved viable and important in the always evolving skincare world.

Lastly, the brand’s long-term commitment to animal rights and protection remains the pinnacle of its success. People are more environmentally aware now, and nothing is assuring like a brand that stands out. I guess that explains the numbers. Don’t you think?

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