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TofuSecret’s J-Beauty Skincare Guide


TofuSecret’s J-Beauty Skincare Guide

For the longest time, skincare enthusiasts have trusted Asian products to revive and enrich their skin. And while everyone has their taste and preference, there’s something unique about oriental skincare that makes it universal. Whether it’s the elaborate and effective K-beauty (Korean skincare) or the simple and straightforward J-beauty (Japanese skincare), you can never go wrong. That’s’ why we wrote this article to share the J-Beauty Skincare Guide.

So, if you’re new to Asian skincare and looking for an easy and reliable routine, then we’d recommend going the Japanese way (J-Beauty Skincare). In fact, the most effective skincare products across the globe are from Japan. Since time immemorial, the formulas have been in use, with many generations relying on the magical effects of these products to maintain young-looking, healthy skin.

Everything from the sheet masks, serums, exfoliators, and the famous double cleansing creams, Japan has it all. So, if you’re still wondering where to start on your skincare routine, this article will make it easier for you. Today, we’re going to delve into:

1 What is J-Beauty skincare?
2 The difference between K-Beauty and J-Beauty
3 The ideal J-Beauty skincare routine

What is J-Beauty Skincare?

Japanese skincare is a holistic approach to beauty that involves using natural ingredients to maintain the skin. Unlike the western approach, J-Beauty emphasizes on the importance of keeping the skin moisturized at all times. Whether you’re exfoliating or masking, moisturizing ingredients are always at the core of the product.

J-Beauty skincare employs a nourishing philosophy that advocates for thorough but gentle cleansing, comprehensive sun protection, and multi-moisturizing formulas. Basically, the Japanese skincare industry is anchored around being proactive and not reactive. Aggressive and harsh products are substituted with moisturizing and nourishing ones. This way, you can effortlessly achieve luminous skin with a natural glow.

As stressed earlier, J-Beauty simplifies your skincare routine to save both your money and time. The routine stamps out the belief that you have to use a dozen products to achieve flawless skin. In fact, the J-Beauty approach involves double cleansing, moisturizing, treating, sun protecting, and exfoliating regularly.

The simplified approach makes it easier and quicker to take care of your skin in the morning and evening. And the best thing about it, the products have a light consistency allowing for easier absorption. Furthermore, the lightweight formula feels comfortable on the skin, successfully eliminating the risk of pore-clogging. Also, the light formulation makes J-Beauty products ideal for people with oily and acne-prone skin.

The Difference Between K-Beauty and J-Beauty

As stressed before, the entire Asian skincare industry is tailored to focus more on being proactive rather than reactive. With these in mind, it’s harder to differentiate between K-Beauty and J-Beauty as the variance is very minimal. However, the Korean model can be described as a more comprehensive one. On the other hand, the Japanese model is more streamlined with just but a few products in the routine.

The Disparity

Both skincare routines are anchored around nourishing the skin, with the emphasis being on multi-moisturizing formulas. Also, both routines underline the importance of gentle cleansing and sun protection. So, to understand what sets them apart, here are a few differences:

  • Complexity: While everyone has come to love the famous 10-step Korean skincare routine, some still enjoy the simplicity that comes with J-Beauty. The difference in the complexity of routines makes the most significant difference.

And while K-Beauty can also be curated to include less or more than the 10 steps, there’s no doubt that J-Beauty takes the ‘simplicity’ trophy. Most J-Beauty products are multi-functional, taking up multiple roles to streamline your routine.

  • Packaging: Unbeknownst to many, it’s possible to differentiate Asian skincare products using packaging. K-beauty products are brightly colored and more likely to feature sharper gimmicks and trends. On the other hand, J-Beauty skincare focusses more on simplified design aesthetics.
  • Sheet Mask and Essence Galore: One of the reasons why K-Beauty products are top-rated is the extensive collection of sheet masks. Regardless of your skin concern, there are dozens of sheet masks to choose from. Likewise, the J-Beauty world boasts of stocking a wide variety of essences. In fact, the world’s most renowned skincare products are made in Japan using some of the rarest and unique herbs.

So, if you enjoy using colorfully-packaged products with a variety of masking options and an extensive routine, then K-Beauty will excite you. However, if you’re more interested in a streamlined approach to skincare with a wide range of nourishing creams and lotions, J-Beauty will work great for you.

The Ideal J-Beauty Skincare Routine

Having looked into what J-Beauty is and what sets it apart from K-Beauty, let’s now look into an ideal J-Beauty skincare routine. As you’d expect, it’s streamlined and easy to follow in the quest for a luminous, beautiful complexion. So, here’s what Japanese skincare looks like:

#1. Double Cleansing
The ‘Double Cleaning’ technique dates back to the 14th century. At the time, Japanese women needed a cleansing oil and foaming cleanser to effectively remove the white base, which was a common skincare product.

Cleansing is vital to the overall results of your skincare routine. Firstly, it wipes off makeup residue, dirt, and other impurities, making your skin receptive to other products. Secondly, cleansing clears the pores to enhance breathability and promote overall skin health.

The first step of double cleansing gently removes the top layer of impurities from the surface, a process that works to open up the skin. The second step involves seeping into the pores to dislodge dirt, oil, and other pore-clogging impurities. With all the impurities removed, the skin is much softer and ready for follow-up skincare products.

For the first step of J-Beauty double cleansing, we recommend using oil cleansers to gently wipe off makeup, sunscreen, and overlying impurities. The best thing about these products is they do the cleansing while still nourishing your skin.

Kose Sekkisei Treatment Cleansing Oil

This rejuvenating oil effectively removes makeup and dullness from the skin without causing breakouts. The silky formula is enriched with Coix seed oil, Sesame oil, and Safflower to revive the skin. It effectively wipes off stubborn makeup and excess oil, leaving your skin clearer and smoother. For the last step of Japanese double cleansing, foaming cleansers come in to remove residual makeup and dirt from the pores. The emphasis is to liberate the pores while using active ingredients to reduce the size of enlarged ones. A gentle foaming cleanser leaves your skin more refined and ready to absorb other products in the routine. Some of the best names include:


Skin dryness Skin dullness Uneven skin texture Lifts off dirt, dead skin cells, excess oils and other impurities from the skin Makeup removal Blackheads Pores Purifies the skin

10.14oz / 300ml

Earn 3 points

HADA LABO GOKUJYUN Super Hyaluronic Face Wash

This instant foaming cleanser spreads easily on the skin to wipe off impurities swiftly. It seeps into the pores to remove dead skin cells, excess sebum, and dirt, leaving you with a cleaner, consistent complexion. Also, it’s non-comedogenic formula ensures that the cleansing action doesn’t disturb your skin’s natural oil-water levels.


Skin dryness Dirt removal Oil control Uneven skin texture

3.5oz / 100g

Earn 1 points

Rosette Cleansing Paste

Formulated with rose fruit extract and mineral-rich sea clay, the cleansing paste is the real deal. It cleans and tightens the pores leaving the skin texture much even and plump. What’s more, the formula is free of mineral oil, colorants, and fragrance.


Skin dryness Skin dullness Uneven skin texture Blackheads Dirt removal Oil control Exfoliation Pores Acnes Purifying Soothing

4.23oz / 120g

Earn 1 points

BCL Saborino Morning Mask Fruity Herbal

This all-in-one morning mask promotes fast and efficient skincare. It successfully plays the role of a cleanser, moisturizer, and primer in 60 seconds. Additionally, it has a natural fruity scent that revives tired skin and energizes it for the day.


Skin dryness Moisture lock-up function for lasting healthy skin Pores Puffy eyes

32 Pcs

Earn 2 points

#2. Skin Conditioning
Skin conditioning is essential in the Japanese skincare world as it comes immediately after cleansing. The best thing about it is it lumps up lotions and essences together. What is known as toning to the rest of the world goes by the name conditioning in Japan. A typical Japanese lotion has a lightweight formula, which makes absorption into the skin much easier. Also, the conditioners are made from natural ingredients to amplify their nourishing and refreshing functions.

The Japanese skin conditioners work to hydrate and revive your skin. The skin conditioner seeps deep into the skin to restore firmness with nutrient-rich moisture. This way, the skin looks more resilient, brighter, and plumper.

Like any other J-Beauty product, skin conditioners also come with added skin benefits. Depending on your skin concern, you can either have one with anti-aging, skin brightening or purifying properties. Essential ingredients like ceramide, hyaluronic acid, and collagen enhance the conditioner’s effectiveness.

Like double cleansing, J-Beauty conditioners smoothen the skin to make it ready for follow-up products. Simply dispense an appropriate amount on your skin and pat lightly with your fingertips to enhance absorption.

Hada Labo Super Hyaluronic Acid Lotion

This immaculate conditioner uses 3 blends of hyaluronic acid to rehydrate your skin. It effectively balances the natural moisture level in the skin and restores natural functions. The lightweight texture spreads quickly on the skin for wider coverage. What’s more, a small amount does the job, leaving you with a smoother, suppler complexion.


Skin dryness Uneven skin texture

5.75oz / 170ml

Earn 2 points

SK-II PITERA™ ESSENTIALS Facial Treatment Essence

With over 50 micronutrients, this Treatment Essence outperforms your average skin conditioner. To start with, it revives the skin with nutrient-rich moisture, leaving it smoother and brighter. Additionally, it firms the skin and reduces dark spots for a youthful-looking, glowing complexion.


Skin dryness Skin dullness Uneven skin texture Fine lines and wrinkles Dark spots and freckles Sagging skin

1.01oz / 30ml

2.54oz / 75ml

5.41oz / 160ml

7.78oz / 230ml

8.5oz / 250ml

Earn 3-22 points

Naturie Skin Conditioner

This reviving essence uses the mineral-rich Hatumogi plant to hydrate and soothe your skin. It pumps moisture into the skin while locking it in to promote long-lasting suppleness. Also, it contains Coix seed extract, which helps to brighten and soften the skin for easier absorptions of the other skincare products in your routine.


Skin dryness Skin dullness Uneven skin texture Uneven skin tone Damaged skin Pores Dark spots and freckles Whitening Anti-aging Fine lines and wrinkles

16.91oz / 500ml

Earn 2 points

#3. Serums
Coming in after the skin conditioners, Japanese serums address specific skin concerns. Everything from premature skin aging, dark spots, unexplained dullness, and wrinkles, there’s a serum for every concern. Like the rest of the products, J-Beauty serums are made of nutrient-rich ingredients. The combination of essential ingredients and innovative production techniques makes these serums both skin-friendly and effective.

Unlike lotions and essences, serums are slightly thicker in consistency and more skin concern oriented.

Shiseido White Lucent Luminizing Surge

In addition to regulating the moisture in your skin, the serum also works to reduce the appearance of dark spots. What’s more, it strengthens the natural barrier to protect the skin from external stressors that might cause the dark spots. Consistent serum use leaves you with a renewed complexion, free of freckles and dark spots.


Skin dryness Skin dullness Dark spots and freckles Whitening

2.54oz / 75ml

Earn 7 points

#4. Moisturizers
As stressed earlier, Japanese skincare is anchored around moisturizing the skin throughout your routine. Unlike the western approach, J-Beauty uses lightweight gels and emulsions to deeply moisturize the skin. These nutrient-rich moisturizers seep into the deepest layers of the skin to start the revival from within. What’s more, Japanese moisturizers develop a veil on the skin surface to retain moisture and promote long-lasting suppleness.

Kose Medicated Sekkisei Emulsion (Enriched)

The emulsion uses a rich mix of oriental herbs to deeply moisturize the skin. Its lightweight texture spreads easily and is absorbed quickly by the skin to deliver hydration and catalyze elasticity restoration. Most importantly, it inhibits melanin production to control dark spots caused by sun damage.


Skin dryness Skin dullness Uneven skin texture Dark spots Soothing Anti-aging Whitening

4.73oz / 140ml

Earn 3 points

SANA Soya Milk Lotion

As the name suggests, this moisturizer uses fermented soymilk broth to moisturize your skin. The soy protein and isoflavones refresh the skin, leaving you with a suppler complexion. Additionally, it restores the skin’s natural elasticity and boosts collagen production for a firmer look. As expected, the formula is free of mineral oil, fragrance, and artificial colorings. Simply pour an appropriate amount and massage your face and neck.


Skin dryness Uneven skin texture

5.07oz / 150ml

Earn 2 points

#5. Sun Protection
Sun protection is an important aspect of Japanese skincare culture. In fact, the UVA rating system was developed in Japan, a change that saw a massive transformation in the sun care world. Since then, people can now understand what level of UVA protection they’re getting in a sunscreen product using the PA+ and PA++++ rating. Everything from gel creams, milks, and sprays, Japanese sun care is the best.

What makes Japanese sunscreen stand out the most? You might be asking. Well, unlike the competitors, they’re lightweight and effective. These two features allow the sunscreen to be absorbed much faster for maximum protection. What’s more, the lightweight formulation eliminates the common sticky feeling and leaves the skin much smoother. Like the moisturizers, Japanese sunscreens contain essential natural ingredients that help to enrich your skin.

Shiseido Anessa Perfect UV Sunscreen Skincare Gel SPF50+ PA++++

This beauty sunscreen boasts 50% skincare formulation, leaving your skin much brighter and even. The Aqua Booster EX Technology helps to retain moisture in the skin and maintain a healthy balance in the long run. Essential ingredients like yellow flower extract and green tea leaf extract effectively moisturize and condition the skin. What’s more, the sunscreen is water-resistant and oil-free.


Skin dryness Skin dullness Sun protection

3.17oz / 90ml

Earn 3 points

J-Beauty Skincare Bonuses Besides the regular skincare routine, Japanese women also value exfoliation and masking. And while you don’t have to exfoliate or use a mask daily, doing it regularly supplements your basic skincare. Exfoliation Exfoliation helps to wipe off dead skin cells and pave the way for skin cell renewal. Unlike the harsh scrubs on the market, Japanese exfoliators are gentle to avoid any tears or skin damage. Like double cleansing, the emphasis is on gentle, soft exfoliation and not rushed, harsh scrubbing. Depending on your skin type, exfoliating once or twice a week is acceptable. Properly wiping off dead skin cells leaves you with a brighter and healthier-looking complexion.

Rosette Peeling Gel (Gommage Esthe)

This AHA fruit-enriched peeling gel effectively wipes off dead cells without disturbing your skin’s moisture level. The lactic, citric, and malic acid in AHA help to reduce dark spots, blackheads, and acne. What’s more, it’s lightweight formula is easily absorbed by the skin to refine the pores.


Skin dryness Uneven skin texture Dirt removal Blackheads Pores Oil control

4.23oz / 120g

Earn 1 points

Cure Natural Aqua Gel

Dubbed the #1 Japanese exfoliator, this water-based exfoliator uses activated hydrogen water to gently remove rough and dry skin without causing irritation or dryness. Also, it has strong moisturizing and anti-oxidation properties that help to moisturize and shield the skin from free radicals. You can also use the exfoliator on other parts of the body to wipe off rough skin. Simply spread on your knees, elbows, or the neck and massage in circular motions for a minute.


Skin dryness Skin dullness Uneven skin texture Exfoliation Oil control Pores Blackheads

8.5oz / 250ml

Earn 3 points

PDC Wafood Made Azuki Scrub

Made with Japanese red beans (azuki), this incredible scrub leaves your skin smoother than ever. Japanese women have been using red beans to cleanse their skin for generations. These beans contain polyphenols, special micronutrients that help to wipe off dead skin cells and enrich the skin.


Skin dryness Skin dullness New skin cell renewal Anti-oxidant effects Pores Anti-aging

5.75oz / 170ml

Earn 2 points

Japanese Masking Like exfoliation, masking is not an everyday routine. However, regular masking helps to amplify the results of your skincare routine. The best thing about Japanese masks is there’s always one for your specific concern.

Kracie Hadabisei Advanced Penetrating 3D Face Mask (Super Suppleness)

This facial 3D mask adheres perfectly to your face to provide anti-aging care. Its milky essence contains lemon extract, which helps to soften the skin for easier absorption of the active ingredients.


Skin dryness Skin dullness Unwanted creases and uneven skin texture Uneven skin tone

4 Pcs

Earn 1 points

BCL Saborino Morning Mask Grapefruit

This all-in-one morning mask plays the role of a cleanser, moisturizer, and primer. It contains essential ingredients like hyaluronic acid, collagen oil, orange oil, and grapefruit peel oil to deeply moisturize and revive your skin.


Skin dryness Exfoliation Dirt removal

32 Pcs

Earn 2 points

SK-II Pitera™ Facial Treatment Mask

This Facial Treatment Mask harnesses the power of PITERA to indulge the skin in instant hydration. The mask contains more than 50 different micronutrients to moisturize and strengthen the moisture barrier. As a result of the high concentration of PITERA, the sheet mask leaves your skin much smoother and brighter to the eyes.


Skin dryness Skin dullness Promotes an even skin tone Uneven skin texture Whitening Fine lines and wrinkles Dark spots and freckles Pores Sagging skin

1 Pcl

6 Pcs

10 Pcs

Earn 2-12 points

TofuSecret’s J-Beauty Verdict

As you’ve seen, the Japanese skincare world is a rich and skin concern-oriented one, with numerous options to choose from. Unlike the elaborate Korean routine, J-Beauty makes skincare as it should be, easy. So, if you want to maintain glowing, natural skin with a few steps, then the Japanese skincare routine might be what you need.

Everything from the double cleansing, moisturizing, conditioning, and masking is streamlined. What’s more, exfoliating and masking are bonuses that amplify your skincare results, while still simplifying the routine.

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